@font-face{font-family:"Hanken Grotesk";font-style:normal;font-weight:400 700;font-display:swap;src:url("/assets/fonts/hanken-grotesk-latin.woff2") format("woff2")}@font-face{font-family:"Newsreader";font-style:normal;font-weight:300 600;font-display:swap;src:url("/assets/fonts/newsreader-normal-latin.woff2") format("woff2")}@font-face{font-family:"Newsreader";font-style:italic;font-weight:300 500;font-display:swap;src:url("/assets/fonts/newsreader-italic-latin.woff2") format("woff2")}@font-face{font-family:"IBM Plex Mono";font-style:normal;font-weight:400 500;font-display:swap;src:url("/assets/fonts/ibm-plex-mono-400-latin.woff2") format("woff2")}
:root{--paper:#f2f6f8;--paper-soft:#f9fbfc;--paper-deep:#dfe9ef;--ink:#152a35;--ink-soft:#526a77;--navy:#336b8c;--navy-deep:#244f69;--teal:#4d827d;--orange:#d9683b;--dark:#152a35;--line:rgba(21,42,53,.17);--light-line:rgba(242,246,248,.2);--serif:"Newsreader",Georgia,serif;--sans:"Hanken Grotesk",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;--mono:"IBM Plex Mono",ui-monospace,monospace;--max:1200px;--ease:cubic-bezier(.22,.61,.36,1)}
*{box-sizing:border-box;margin:0;padding:0}html{max-width:100%;overflow-x:clip;scroll-behavior:smooth;-webkit-text-size-adjust:100%}body{background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:18px;line-height:1.6;max-width:100%;overflow-x:clip;-webkit-font-smoothing:antialiased}body::after{content:"";position:fixed;inset:0;z-index:30;pointer-events:none;opacity:.016;mix-blend-mode:multiply;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.75' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.55'/%3E%3C/svg%3E")}a{color:inherit;text-decoration:none}img{display:block;max-width:100%}a,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,summary:focus-visible{outline:2px solid var(--navy);outline-offset:4px;border-radius:3px}.skip-link{position:fixed;z-index:200;top:12px;left:12px;transform:translateY(-180%);border-radius:999px;padding:11px 17px;background:var(--ink);color:var(--paper-soft);font:500 11px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;transition:transform .2s ease}.skip-link:focus{transform:translateY(0)}.wrap{width:min(100%,var(--max));margin:0 auto;padding-inline:38px}.section{position:relative;padding-block:clamp(85px,10vw,142px);scroll-margin-top:72px}p{color:var(--ink-soft)}h1,h2,h3{font-family:var(--serif);font-weight:350;letter-spacing:-.043em;line-height:1.01;text-wrap:balance}h2{font-size:clamp(43px,5.2vw,70px)}h3{font-size:clamp(27px,2.6vw,38px)}.eyebrow{display:grid;grid-template-columns:7px minmax(0,1fr);align-items:start;gap:10px;color:var(--navy);font:500 10.5px/1.45 var(--mono);letter-spacing:.15em;text-transform:uppercase}.eyebrow::before{content:"";width:7px;height:7px;margin-top:4px;border-radius:50%;background:currentColor}.eyebrow--light{color:#b8d0dc}.lead{color:var(--ink);font:350 clamp(23px,2.35vw,30px)/1.4 var(--serif)}.button{display:inline-flex;align-items:center;justify-content:center;gap:11px;min-height:55px;padding:15px 25px;border:1px solid var(--navy);border-radius:999px;background:var(--navy);color:#fff;font-size:14px;font-weight:700;text-align:center;transition:transform .25s var(--ease),background .25s ease,box-shadow .25s ease}.button:hover{background:var(--navy-deep);transform:translateY(-2px);box-shadow:0 18px 35px -22px rgba(21,42,53,.58)}.button--dark{background:var(--ink);border-color:var(--ink)}.button--dark:hover{background:#0d1d26}.button--paper{background:var(--paper-soft);border-color:var(--paper-soft);color:var(--ink)}.button--paper:hover{background:#fff}.text-link{display:inline-flex;align-items:center;gap:10px;min-height:42px;border-bottom:1px solid transparent;color:var(--ink);font-size:14px;font-weight:700;transition:color .2s ease,gap .25s var(--ease),border-color .2s ease}.text-link:hover{gap:15px;color:var(--navy);border-bottom-color:var(--navy)}
.site-header{position:fixed;z-index:100;inset:0 0 auto;min-height:72px;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:17px 36px;border-bottom:1px solid rgba(21,42,53,.08);background:rgba(242,246,248,.9);backdrop-filter:blur(15px);-webkit-backdrop-filter:blur(15px)}.wordmark{display:inline-flex;gap:.25em;align-items:baseline;font:24px/1 var(--serif);letter-spacing:-.025em;white-space:nowrap}.wordmark span{font-weight:480}.wordmark em{color:var(--navy);font-weight:380}.header-cta{color:var(--navy);font:600 10.5px/1.4 var(--mono);letter-spacing:.12em;text-transform:uppercase;transition:color .2s ease}.header-cta:hover{color:var(--navy-deep)}
.hero{position:relative;overflow:hidden;padding:clamp(142px,14vw,188px) 0 88px;background:linear-gradient(180deg,#f6f9fa 0%,var(--paper) 100%)}.hero-grid{position:relative;z-index:2;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(290px,.62fr);gap:clamp(24px,7vw,106px);align-items:center}.hero-glow{position:absolute;border-radius:50%;pointer-events:none}.hero-glow--one{width:min(57vw,780px);aspect-ratio:1;top:-260px;right:-160px;background:radial-gradient(circle,rgba(77,130,125,.2),transparent 68%)}.hero-glow--two{width:min(45vw,570px);aspect-ratio:1;bottom:-360px;left:-180px;background:radial-gradient(circle,rgba(51,107,140,.14),transparent 70%)}.hero h1{max-width:10.7ch;margin-top:24px;font-size:clamp(57px,7.7vw,103px);line-height:.91}.hero h1 em{display:block;color:var(--navy);font-weight:330}.hero-lead{max-width:58ch;margin-top:29px;font-size:clamp(17px,1.48vw,20px);line-height:1.58}.hero-proof{display:grid;gap:11px;max-width:61ch;margin-top:25px;list-style:none}.hero-proof li{position:relative;padding-left:23px;color:var(--ink);font-size:15px;line-height:1.45}.hero-proof li::before{content:"";position:absolute;left:1px;top:.52em;width:10px;height:10px;border:2px solid var(--teal);border-radius:50%}.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:23px;margin-top:31px}.microcopy{margin-top:16px;font-size:12px}.hero-book{justify-self:end;width:min(100%,425px);margin:0;filter:drop-shadow(0 34px 30px rgba(21,42,53,.22));transform:rotate(3deg)}.hero-book img{width:100%;height:auto}
.section-intro{max-width:760px}.section-intro h2{max-width:11ch;margin-top:24px}.section-intro>p:last-child{max-width:55ch;margin-top:27px}.section-intro--center{margin:0 auto;text-align:center}.section-intro--center .eyebrow{justify-content:center}.section-intro--center h2{margin-inline:auto;max-width:15ch}.section-intro--center>p:last-child{margin-inline:auto}.friction{background:var(--paper-soft)}.friction-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;margin-top:61px;border:1px solid var(--line);background:var(--line)}.friction-grid article{min-height:285px;padding:31px 27px;background:var(--paper-soft)}.friction-grid article>span{color:var(--navy);font:500 11px/1 var(--mono);letter-spacing:.14em}.friction-grid h3{margin-top:62px;font-size:clamp(25px,2.1vw,32px)}.friction-grid p{margin-top:16px;font-size:14px;line-height:1.55}.reframe{color:var(--paper-soft);background:var(--dark);overflow:hidden}.reframe::before{content:"";position:absolute;inset:0;background:radial-gradient(52% 80% at 100% 0%,rgba(77,130,125,.24),transparent 70%)}.reframe-grid{position:relative;display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(48px,9vw,140px);align-items:start}.reframe h2{max-width:11ch;margin-top:24px;color:#fff}.reframe-copy{padding-top:4px}.reframe-copy p{color:rgba(242,246,248,.75)}.reframe-copy .lead{color:#fff}.reframe-copy p+p{margin-top:22px}.reframe-copy strong{color:#b8d0dc;font-weight:600}
.method{background:var(--paper);}.method .section-intro h2{max-width:10ch}.method-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;margin-top:62px;list-style:none;background:var(--line);border:1px solid var(--line)}.method-grid li{min-height:306px;padding:clamp(25px,3vw,39px);background:var(--paper)}.step{display:block;color:var(--navy);font:500 11px/1 var(--mono);letter-spacing:.14em}.method-grid h3{margin-top:70px}.method-grid p{margin-top:17px;font-size:14px;line-height:1.56}.preview{background:var(--paper-deep);overflow:hidden}.preview-heading{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.72fr);gap:clamp(42px,8vw,128px);align-items:end}.preview-heading h2{max-width:11ch;margin-top:24px}.preview-heading>p{max-width:38ch;font-size:16px}.preview-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,3vw,42px);margin-top:64px}.preview-card{margin:0;filter:drop-shadow(0 24px 23px rgba(21,42,53,.14))}.preview-card--offset{transform:translateY(42px)}.preview-card img{width:100%;border:1px solid rgba(21,42,53,.12);background:#fff}.preview-card figcaption{padding:19px 6px 0}.preview-card figcaption strong,.preview-card figcaption span{display:block}.preview-card figcaption strong{color:var(--ink);font:350 25px/1.08 var(--serif)}.preview-card figcaption span{margin-top:8px;color:var(--ink-soft);font-size:13px;line-height:1.48}.preview-plan{display:grid;grid-template-columns:minmax(200px,.58fr) minmax(0,1.18fr);gap:clamp(34px,7vw,105px);max-width:990px;margin:103px auto 0;align-items:center}.preview-plan img{width:100%;max-width:260px;justify-self:center;border:1px solid rgba(21,42,53,.12);box-shadow:0 25px 34px -26px rgba(21,42,53,.42)}.preview-plan h3{max-width:12ch;margin-top:22px;font-size:clamp(33px,3.6vw,52px)}.preview-plan>div>p:last-child{max-width:51ch;margin-top:23px}.included{color:var(--paper-soft);background:var(--navy);overflow:hidden}.included::before{content:"";position:absolute;inset:0;background:radial-gradient(45% 70% at 0% 100%,rgba(21,42,53,.3),transparent 70%)}.included-grid{position:relative;display:grid;grid-template-columns:minmax(0,.94fr) minmax(0,1.06fr);gap:clamp(48px,9vw,135px);align-items:start}.included-copy h2{max-width:10ch;margin-top:25px;color:#fff}.included-copy>p:last-child{max-width:41ch;margin-top:26px;color:rgba(242,246,248,.75)}.included-list{list-style:none;border-top:1px solid rgba(242,246,248,.35)}.included-list li{display:grid;grid-template-columns:minmax(130px,.64fr) minmax(0,1.36fr);gap:25px;padding:22px 0;border-bottom:1px solid rgba(242,246,248,.23)}.included-list strong{color:#fff;font:350 25px/1.12 var(--serif)}.included-list span{color:rgba(242,246,248,.74);font-size:14px;line-height:1.52}.fit{background:var(--paper-soft)}.fit-grid{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(48px,9vw,135px)}.fit h2{max-width:11ch;margin-top:24px}.fit-copy{max-width:55ch;padding-top:5px}.fit-copy p{font-size:17px}.fit-copy p+p{margin-top:25px}.fit-copy strong{color:var(--ink)}
.offer{background:var(--paper)}.offer-grid{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(330px,.78fr);gap:clamp(50px,9vw,130px);align-items:center}.offer-copy h2{margin-top:25px}.offer-copy .lead{max-width:17ch;margin-top:27px}.offer-copy>p:last-child{max-width:53ch;margin-top:18px}.offer-panel{padding:clamp(34px,4vw,51px);border:1px solid var(--line);border-radius:5px;background:var(--paper-soft);box-shadow:0 28px 62px -47px rgba(21,42,53,.6)}.panel-label{color:var(--navy);font:500 10px/1.3 var(--mono);letter-spacing:.15em;text-transform:uppercase}.price{margin-top:21px;color:var(--ink);font:350 24px/1.1 var(--serif)}.price span{font-size:clamp(55px,6vw,76px);letter-spacing:-.055em}.offer-panel ul{margin:26px 0 30px;list-style:none;border-top:1px solid var(--line)}.offer-panel li{position:relative;padding:10px 0 10px 21px;border-bottom:1px solid rgba(21,42,53,.1);color:var(--ink-soft);font-size:14px}.offer-panel li::before{content:"—";position:absolute;left:0;color:var(--navy)}.offer-panel .button{width:100%}.checkout-note{margin-top:16px;font-size:12px;line-height:1.55}.creator{background:var(--paper-deep)}.creator-grid{display:grid;grid-template-columns:minmax(0,.86fr) minmax(0,1.14fr);gap:clamp(54px,9vw,127px);align-items:center}.creator-image{margin:0}.creator-image img{width:100%;aspect-ratio:4/3;object-fit:cover;border:1px solid var(--line);filter:saturate(.8) contrast(1.02)}.creator-image figcaption{margin-top:12px;color:var(--ink-soft);font:10px/1.5 var(--mono);letter-spacing:.11em;text-transform:uppercase}.creator-grid h2{max-width:13ch;margin-top:25px}.creator-grid>div>p:not(.eyebrow){max-width:53ch;margin-top:28px}.creator-grid .text-link{margin-top:28px}.faq{background:var(--paper-soft)}.faq .section-intro h2{max-width:11ch}.faq-list{margin-top:58px;border-top:1px solid var(--line)}details{border-bottom:1px solid var(--line)}summary{position:relative;padding:25px 44px 25px 0;cursor:pointer;color:var(--ink);font:350 clamp(23px,2.3vw,31px)/1.2 var(--serif);list-style:none}summary::-webkit-details-marker{display:none}summary::after{content:"+";position:absolute;top:21px;right:4px;color:var(--navy);font:300 32px/1 var(--serif);transition:transform .2s var(--ease)}details[open] summary::after{transform:rotate(45deg)}details p{max-width:69ch;padding:0 38px 27px 0;font-size:16px}.final-cta{text-align:center;color:var(--paper-soft);background:var(--dark);overflow:hidden}.final-cta::before{content:"";position:absolute;inset:0;background:radial-gradient(52% 80% at 100% 0%,rgba(77,130,125,.25),transparent 70%),radial-gradient(45% 65% at 0% 100%,rgba(51,107,140,.22),transparent 70%)}.final-cta .wrap{position:relative;max-width:850px}.final-cta .eyebrow{justify-content:center}.final-cta h2{max-width:13ch;margin:24px auto 0;color:#fff}.final-cta p:not(.eyebrow){max-width:47ch;margin:27px auto 0;color:rgba(242,246,248,.77)}.final-cta .button{margin-top:31px}.final-cta small{display:block;margin-top:16px;color:#b8d0dc;font-size:11px}.site-footer{background:#0d1d26;color:var(--paper-soft)}.footer-inner{min-height:158px;display:grid;grid-template-columns:1fr auto auto;align-items:center;gap:28px;padding-block:32px}.site-footer .wordmark em{color:#a9c3d1}.site-footer p{color:rgba(242,246,248,.66);font-size:13px}.site-footer p a{color:#b8d0dc;font:500 10.5px/1.4 var(--mono);letter-spacing:.1em;text-transform:uppercase}
@media(max-width:900px){.hero-grid{grid-template-columns:minmax(0,1fr) minmax(220px,.52fr);gap:28px}.hero-book{width:min(100%,340px)}.friction-grid,.method-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.preview-grid{gap:22px}.preview-card--offset{transform:translateY(25px)}.footer-inner{grid-template-columns:1fr auto}.footer-inner p{grid-column:1/-1;grid-row:2}}
@media(max-width:720px){body{font-size:17px}.wrap{padding-inline:22px}.section{padding-block:78px}.site-header{min-height:66px;padding:16px 21px}.wordmark{font-size:22px}.header-cta{font-size:9px;letter-spacing:.1em}.hero{padding:122px 0 74px}.hero-grid,.reframe-grid,.preview-heading,.preview-plan,.included-grid,.fit-grid,.offer-grid,.creator-grid{grid-template-columns:1fr;gap:37px}.hero h1{max-width:10.6ch;font-size:clamp(53px,15vw,72px)}.hero-book{justify-self:center;order:2;width:min(71vw,330px);margin-top:2px}.hero-copy{order:1}.hero-actions{align-items:stretch;gap:14px;margin-top:28px}.hero-actions .button{width:100%}.section-intro h2{max-width:11ch}.section-intro--center h2{max-width:13ch}.friction-grid,.method-grid{grid-template-columns:1fr}.friction-grid article,.method-grid li{min-height:auto;padding:31px 28px}.friction-grid h3,.method-grid h3{margin-top:37px}.preview-heading>p{font-size:15px}.preview-grid{grid-template-columns:1fr;gap:42px;margin-top:49px}.preview-card,.preview-card--offset{width:min(100%,410px);margin-inline:auto;transform:none}.preview-card figcaption{padding-inline:0}.preview-plan{margin-top:69px}.preview-plan img{max-width:215px}.included-list li{grid-template-columns:1fr;gap:9px}.offer-panel{margin-top:4px}.creator-image{order:2}.creator-grid>div{order:1}.faq-list{margin-top:41px}.final-cta h2{max-width:12ch}.footer-inner{grid-template-columns:1fr;gap:17px;text-align:left}.footer-inner p{grid-column:auto;grid-row:auto}}
@media(max-width:460px){.eyebrow{font-size:9.5px;letter-spacing:.125em}.hero-proof li{font-size:14px}.button{padding-inline:18px;font-size:13px}.included-list strong{font-size:23px}summary{padding-block:22px}.header-cta{max-width:13ch;text-align:right}.microcopy{font-size:11px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition-duration:.01ms!important;animation-duration:.01ms!important;animation-iteration-count:1!important}}

/* Conversion refinement: diagrams retain their native proportions; all early CTAs lead to the purchase section. */
#buy{scroll-margin-top:94px}.section-cta{display:flex;justify-content:center;margin-top:54px}.section-cta--light{position:relative;z-index:1;margin-top:0;padding-top:62px}.button--outline{border:1px solid var(--navy);background:transparent;color:var(--navy)}.button--outline:hover{background:var(--navy);color:var(--paper-soft)}.preview-card{align-self:start}.preview-card img{width:100%;height:auto;aspect-ratio:auto;object-fit:contain}.preview-plan img{width:100%;max-width:360px;height:auto;aspect-ratio:auto;object-fit:contain}.plan-number{width:min(100%,360px);aspect-ratio:1/1;display:flex;flex-direction:column;justify-content:center;align-items:center;border:1px solid var(--line);background:var(--paper-soft);box-shadow:0 24px 48px -38px rgba(21,42,53,.65);color:var(--navy)}.plan-number strong{font:400 clamp(88px,12vw,160px)/.72 var(--serif);letter-spacing:-.075em}.plan-number span{margin-top:14px;font:500 14px/1 var(--mono);letter-spacing:.13em;text-transform:uppercase}.plan-number small{margin-top:20px;color:var(--ink-soft);font:10px/1.5 var(--mono);letter-spacing:.08em;text-align:center;text-transform:uppercase}.creator-media{position:relative;min-width:0;padding:0 36px 42px 0}.creator-image img{width:100%;height:auto;aspect-ratio:16/10;object-fit:cover;object-position:60% 50%}.creator-portrait{position:absolute;right:0;bottom:0;width:clamp(118px,28%,185px);height:auto!important;aspect-ratio:auto;object-fit:cover;object-position:center;border:7px solid var(--paper-deep);box-shadow:0 18px 35px rgba(21,42,53,.22)}.creator-grid>div>p:not(.eyebrow)+p{margin-top:18px}.creator-grid .text-link{display:inline-flex}.creator .section-cta{margin-top:62px}@media(max-width:720px){.section-cta{margin-top:38px}.section-cta .button{width:100%;justify-content:center;text-align:center}.section-cta--light{padding-top:38px}.preview-card,.preview-card--offset{width:min(100%,500px)}.preview-plan img{max-width:100%}.creator-media{padding:0 25px 32px 0}.creator-portrait{width:130px;border-width:5px}.creator-image img{aspect-ratio:16/10;object-position:62% 50%}.creator .section-cta{margin-top:38px}}

.final-ps {
  margin: 1.75rem auto 0;
  max-width: 46rem;
  font-size: 0.98rem;
  line-height: 1.6;
  text-align: left;
  opacity: 0.95;
}

.capture { padding-block: 3.5rem; }
.capture-wrap { max-width: 44rem; }
.capture-form {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin: 1.25rem 0 0.6rem;
}
.capture-form input[type="email"] {
  flex: 1 1 16rem;
  min-width: 0;
  padding: 0.85rem 1rem;
  font: inherit;
  border: 1px solid rgba(0,0,0,0.25);
  border-radius: 6px;
  background: #fff;
}
.capture-form input[type="email"]:focus-visible {
  outline: 2px solid currentColor;
  outline-offset: 2px;
}
.capture-form .button { flex: 0 0 auto; }
.capture small { display: block; opacity: 0.7; font-size: 0.85rem; }
.visually-hidden {
  position: absolute !important;
  width: 1px; height: 1px;
  margin: -1px; padding: 0; border: 0;
  clip-path: inset(50%);
  overflow: hidden; white-space: nowrap;
}